‘Mad Men’ for Startups

USA Today business reporter Rhonda Abrams watched last week’s season 4 premiere of “Mad Men” with a group of Silicon Valley entrepreneurs. And why not? Season 4 of this hit TV show about life at a Madison Avenue advertising agency in the swinging ’60s kicks off with a startup launch of its own. What did the new firm Sterling Cooper Draper Pryce do right?

• Balance team strengths.
• Think “out of the box.”
• Move fast.
• Stay flexible.

And what did they do wrong?

• Rent expensive offices.
• Overdependence on one or two customers.
• Lack of staff diversity.
• Partner with people you don’t trust.
• Single tasking.

Read the full article, “Mad Men offers good business lessons” here. Hat tip to the Dateline Media blog for capturing this first.

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