by Viki Forrest, CEO ANZA Technology Network
Seasons greetings, ANZA Tech members. I hope that the end to this challenging year finds you and your families healthy, happy and looking forward to brighter horizons in 2010.
We cannot downplay the role the economy had in many of our business plans for 2009. While many in the innovative tech industry both in the US and Australia were able to hang on, there is no denying that plans for growth or new ventures had to be downsized to match the fact that investors, customers and potential partners simply had less money to spend.
On the upside a downturn forces entrepreneurs to do one of the things they excel at: think outside the box and come up with new solutions. For many this year, this involved re-organizing your business plans to look at new markets, new revenue channels and new products. We are undoubtedly going to begin to see the results of these revised plans next year. (Read more)