LinkedIn vs. Facebook; Boring Underdog vs. Flashy Competitor

CIO reports that LinkedIn, the social media site for professional networking is poised for profitability and more immediate financial success than its flashy competitor Facebook. LinkedIn’s loyal 29 million user base may prove in the long run that slow and steady growth could win the social media race. And, maybe serious professionals aren’t all that into receiving virtual martinis and seeing colleagues’ vacation pictures during their work day — at least not at every social media encounter. (Read more)

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