The Art of Bootstrapping by Guy Kawasaki

I share Guy’s outlook — in a down economy it’s those who think outside the “getting funded” box who will still be around when the economy picks up.

The term bootstrapping comes from the German legend of Baron von Munchhausen pulling himself out of the sea by pulling on his own bootstraps. That’s essentially what you’ll have to do, too.

Read the top 10 art of bootstrapping essentials here.

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